Courses and Degree Outline

Required Core Courses (24 Hours)

ANYL 5334 – Statistical Methods for Business 
MKT 5321 – Marketing Management   
MKT 5322 – Marketing Research Methods   
MKT 5323 – Qualitative Research in Marketing   
MKT 5340 – Digital Marketing   
MKT 5345 – Marketing Analytics   
MKT 5348 – Python for Marketing Analytics   
MKT 5350 – Strategic Marketing Analysis and Planning  

Electives (6 Hours)

Choose two of the following: 

ANLY 5332 – Optimization for Business Analytics  
ANLY 5335 – Forecasting and Simulation  
ANLY 5336 – Analytics  
ANLY 5338 – Operations Management  
ANLY 5342 – Probability and Statistical Models  
ANLY 5343 – Data Mining  
ISAN 5355 – Database Management Systems  
ISAN 5357 – Computing for Data Analytics  
ISAN 5358 – Agile Project Management For Business Professionals  
ISAN 5360 – E-Commerce: Strategies, Technologies, and Applications  
ISAN 5370 – Enterprise Resource Planning and Business Intelligence  
MGT 5311 – Process Improvement Management in Organizations  
MGT 5321 – Supply Chain Management  
MKT 5341 – Social Media Marketing and Analysis  
MKT 5346 – Contemporary Topics in Marketing Analytics  
MKT 5347 – AI and Data Visualization for Marketing  
MKT 5395 – Independent Study in Marketing  
MKT 5398 – Internship in Marketing

Thesis Option

Take away the two electives from the list above for the thesis option:

MKT 5399A  – Thesis

Then, choose a minimum of 3 hours from the following:

MKT 5199B – Thesis       
MKT 5299B – Thesis       
MKT 5399B – Thesis       
MKT 5599B – Thesis       
MKT 5999B – Thesis

Visit the University Catalog to learn more.    

Total MSMRA Courses

30 hours