M.S. in Marketing Research and Analysis

at Texas State University

Analytics-Focused
Marketing Program

Use analytical tools for data-driven decisions in marketing.

Specialized Degree.
Fast-Paced Opportunities.

The Master of Science in Marketing Research and Analysis (MSMRA) program is designed for those interested in marketing or marketing professionals with an interest in advanced studies. Students can attend full-time and graduate in as little as one year or enroll part-time. The 30-hour program is offered face-to-face with both thesis and non-thesis tracks are available. The required courses provide students with the skills and knowledge needed to be effective as a marketing professional in today’s fast-paced, information-driven environment, including digital marketing, marketing analytics, marketing research methods, and Python for marketing analytics.

Key Benefits

STEM-designated program.
Learn the skillset to conduct thorough market research, data analysis, and apply results to business decisions.
We prioritize helping you develop real-world knowledge including the technology-related skills used in digital marketing and marketing analytics that employers desire.

30

credit hours
to complete

Finish a career-building master's degree in as few as 12 months.

100%

employed
within 3 months
of graduation

During the last reporting year, ALL graduates of the MSMRA program were employed within 3 months of completing their degree.

$66,000

average salary
within 3 months
of graduation

Our MSMRA graduates who accept offers before graduation report an average income of $67,000.

Program Details

Courses

Costs

Funding

Requirements

Deadlines

McCoy Hall first floor lobby view from second floor

Student studying at table in the library

Your Next Steps

The McCoy College of Business at Texas State University is accredited by the the Association to Advance Collegiate Schools of Business (AACSB). For more than a century, AACSB accreditation has been synonymous with the highest standards in business education. McCoy College's Department of Accounting holds an additional AACSB accreditation. Fewer than 200 universities worldwide earn accreditations in both business and accounting.