Valerie Figueroa

Valerie Figueroa is the staff writer and editor at the McCoy College of Business. She is an experienced digital media professional with a diverse background in social media management, influencer marketing, ad campaign management, radio, content development, and journalism. Her ​​academic and professional foundation has been developed by hands-on experience across various media channels and a passion for digital storytelling and effective communication strategies.

Valerie is currently pursuing an M.A. in Mass Communication at Texas State University, where her academic achievements have earned her the prestigious Dr. Ralph Harrel Scholarship. She is a member of the College of Fine Arts and Communications Council of Scholars and has earned formal induction into Kappa Tau Alpha, the distinguished national honor society dedicated to acknowledging academic excellence and fostering scholarship in journalism and mass communication.

Valerie has developed her professional experience in digital spaces through her roles as a social media manager for a global enterprise, a contributor to the SXSW student content team, and the host of her radio show on KTSW-89.9. She is inspired by the rapidly evolving digital landscape, including innovative storytelling formats, emerging communication trends, and the dynamic nature of digital platforms. With a keen desire to merge her social media proficiency with her background in journalism, she aspires to develop captivating and compelling short-form video stories tailored specifically for social media platforms. ✯